Let’s suppose, you own a website but it is not as converting as you want to convert data into sales. Have you tried 10 Quick Tips to Write Sales-Driven Website Copy?
So, what could be the issue? Is your website working properly? Did you SEO-optimize your website?
If yes, so I am sure it’s an issue with your website content. Effective content on your website is as important as tea with sugar. Without sugar, tea isn’t tea.
If you want to make your website saleable that attracts more visitors and forces them to buy your product or services.
So, you need to work on your website content that helps you to grab your reader’s attention, provides a solution, and helps them take a particular action so it could be a win-win situation for both of you.
In this article, I will walk you through the 10 Quick Tips to Write Sales-Driven Website Copy that helps you to grow as a brand and drive sales to your website.
But before getting into the details, Let’s discuss What is web copy?
What is Web Copy?
(adsbygoogle = window.adsbygoogle || []).push({});Web copy is like a page of your website that allows your reader to get to know about the solution to their problems and make your readers’ minds buy your product or services.
In web copy, you describe yourself as a brand like Who, What, Why, and How.
- Who you are?
- Why you’ve thought to come into this field?
- What is your vision?
- What services or products are you providing/offering?
- How will you solve your prospect’s problem?
- How will you serve them?
Make your web content under the following list above and see how your web copy makes your brand proud.
Now it’s time to dig into How to write sales-driven website content?
How to Write Sales-Driven Website Content?
The first thing you need to consider before putting your head in to write a web copy is:
1. Define your Purpose
Every web copy stands on its purpose. What is your vision to help your potential prospects? How your potential prospects can get benefit from your website.
- Are you selling any products or services?
- Are you writing a blog post just to drive traffic to your website or building a specific community?
- Is your purpose to get new clients and generate leads?
- Is your focus to generate revenues from advertising or sponsorship?
What is your purpose? Define your purpose first then move to the next part.
2. Understand Your Target Audience
After defining your purpose, you need to understand the target audience which you want to drive to your website.
The better you know about your target audience, there is more likely you can convert them into sales.
(adsbygoogle = window.adsbygoogle || []).push({});You need to thoroughly understand the following:
- What is your target audience?
- What is their taste related to your product or services?
- What’s their psychology?
- How do they behave?
- What is their like and dislike?
- Which problem they are experiencing?
- What kind of solutions do they want from you?
- Which terms are they using in the search bar?
If you accomplish this part, so you won the 80% battle to build a relationship with them.
3. Know Your Competitors?
If you want to stand out from the clusters of the stars, you need to know your competitors. Thoroughly analyze and research your competitors.
Keep an eye on that:
- What they are doing?
- How they are doing?
- Which services they are offering?
- Which strategy they are using to serve their prospects?
- Which market they are targeting?
- Which keywords they are on rank for?
Make a proper sheet on this and try to find a way how you can add extra value and how you can serve more than your competitors.
That’s it here. If you invest your time in pre-writing strategic plans and do proper research from every angle.
It is therefore impossible for you to fail to make your desired sales.
Moving forward to the next part which is:
Writing Tips
To make your reader in love with you, effective and creative writing could play the most important role for that.
4. Attention-Grabbing Hooks
You don’t have so much time to make your reader on your website. As a study says: the timespan of every human’s attention has short which is around 9 seconds.
So, you have just 10 seconds to grab your reader’s attention and make them wow or curious to click.
Start your hooks with:
- Add questions
- With scientific research
- Make your reader curious to click
- Be specific with number and data
- Use numbers
- Play around with little jokes
- Let them little know about how capable you are to solve your problems
Make sure your hooks should be around 40 to 50 words. Otherwise, it will not work and you will lose your ideal customer.
10 Quick Tips to Write Sales-Driven Website Copy
5. Make Your Copy Readable
The layout of every web copy is important. It helps readers to skim read your objectives, vision, values/offer that you provide, and how you can solve their problems.
Your paragraph should consist of 1.5 to 2 lines. If you write more than that, it will affect your ranking and there is more likely your reader can skip your web copy and move to the next copy.
You can include:
- Headlines
- Bullets and number lists
- Sub-headings
- White space between paragraphs
- Infographics
6. Use a Friendly and Conversation Tone
If you want to create a strong bond with your ideal customers. You need to write in a way they talk.
There is not any hard and fast formula behind it. You can build a connection with your readers with the following:
Start Using Active Voice Instead of Passive Voice
- Active voice: (you can order your laptop now)
- Passive voice: (your laptop can be ordered now)
Use Direct Addressing Tone
- Use you “as you address or direct talk with your reader”
- Use we “as you are addressing your reader on behalf of your company”
- Use I “as you doing 1 on 1 conversation with your reader”
7. Write Error-free Content
(adsbygoogle = window.adsbygoogle || []).push({});The more you write error-free content, the more you can win your prospect’s heart. Avoid errors like spelling mistakes, grammatical errors, and punctuation mistakes.
These errors seem small a bit, but they can make or break your entire web copy.
8. Take Your Reader to the Action Button
Once you’ve done your job from the pre-writing process to the writing process. The one thing that should not be forgotten. A particular sales-driven action button.
Your action button should be like your prospects have convinced by your web copy and that you both are on the same page to take a final decision.
An action button allows your reader to take a particular action, it might be for purchase, subscription, joining your mailing list, etc.
9. Add Further Ingredients
If you are a cook by heart and understand the little ingredients that are not seen in the dish but it leverages the taste of any dish you make.
So, you can realize what I am going to talk about in the next line.
As you can’t miss any single ingredient in any dish, same you can’t forget the:
- Visuals/ Video graphics
- Testimonials
- Previous customer/clients’ reviews
- Ratings
- Your accomplishments
It is not only the points that you can skip out. It builds trust and authority towards you and your prospect realizes that you’re a worthy brand in their corner.
10. Optimize Your Web Copy With SEO
Optimize your complete web copy according to Google search engines. Focus on the targeted keyphrase that your audience is searching for.
(adsbygoogle = window.adsbygoogle || []).push({});You can craft your content by following these SEO-Optimization strategies:
- Include Keywords in headlines, titles, and sub-headings
- Without doing keyword stuffing, add targeted keywords in the body text.
- Optimize the metadata that makes your reader clickable over your competitors.
- Your URL should be readable
- Add the authoritative website’s hyperlink
- Add visuals and images
Final Thought
Writing a creative and effective web copy has the potential to convert your readers into sales. Here are the best 10 tips that I shared with you above..
Follow all these tips intelligently into your web copy and see your website how converts into a cash cow.
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