ChatGPT and other man-made intelligence-fueled devices are shrewd to the point that they can play out any undertaking in only a couple of moments. In many ways, almost everyone has been surprised by the development of a novel tool.
It can proficiently perform human requirements in almost no time with fewer blunders.
Ethan Mollick, a management professor at the University of Pennsylvania’s Wharton School, closely follows the development of AI tools on a regular basis. Essays, poems, captions, voice codes, and many other types of writing can be accomplished using generative tools. The user’s text prompts determine the output.
The instructor recently made the decision to assess the tool’s reliability. He wanted to know how much work could be done in 30 minutes with a tool. He called the outcomes “superhuman.”
Ethan Mollick claims that the tools were able to create a logo and a “hero shot” graphic, write an email campaign, conduct market research, and create a positioning document. But he also said that a tool could make a video and a social media campaign for multiple platforms with scripts.
ChatGPT assisted with AI tools to complete all of the tasks for the project, which involved marketing the launch of a new educational game. He only provided instructions. He chose the game he was good at to see how reliable and good the work was.
On a fictitious Saturn mission, Wharton Interactive’s Saturn Parable was made specifically to teach teamwork and leadership.
Ethan Mollick started out by using Bing in its GPT-4 Powered version. GPT-4, the AI chatbot from OpenAI that took the place of chatGPT and caught the world’s attention after its release at the end of November, is a Microsoft creation that has long been a distant second to Google.
In addition, Microsoft has invested a significant amount in OpenAI.
Ethan Mollick, on the other hand, has given Bring instructions to learn about the game’s process and the business simulation market. Later on, he gave the bot the instructions to “pretend you are a market genius” and to create a document that “outlines an email marketing campaign and a single webpage to promote the game.”
Incredibly, in the span of 3 minutes, the bot created four messages totaling 1,757 words.
Once finished, he again requested that Bing frame the page, including illustrations and text, and afterward utilized GPT-4 to fabricate the site.
In addition, he requested that the “hero image” be produced by MidJourney, an AI tool that generates images from text prompts. Later, he also asked Bing to launch a social media campaign, which surprisingly resulted in posts for five platforms, including Twitter and Facebook.
However, he also asked Bing to write a video script, an AI tool called ElevenLabs to make a unique voice, and a D-id to make the video.
Ethan Mollick ran out of time at that point. However, he adds that his AI chatbot could eventually manage the email campaign for him by connecting to email automotive software if he had the plugins that OpenAI announced this week.
Slack, Instacart, and Expedia, according to OpenAI, are the first to utilize plugins. The issue with AI chatbots, according to the company, is that “the only information they can learn from is their training data.” Plugins can act as their “eyes and ears,” allowing access to specific or more recent data.
Mollick writes that he needs a team to check the bot’s 30 minutes of work for more credibility and reliability.
According to Bill Gates, chatGPT and similar tools would increasingly be comparable to having a white-collar worker available to assist with a variety of tasks.
