Facebook has announced that the new tool will now provide users with new examples and illustrations that explain how Facebook’s machine-learning models connect various subjects to display relevant ads.
Meta has made it clear that it will soon update Facebook’s ad feature, which asks users, “Why am I seeing this ad?” tool to increase platform users’ transparency.
Facebook stated in an official blog post that the platform’s new tool will now demonstrate “how your activity both on and off our technologies may inform the machine learning models we use to shape and deliver the ads you see.” Facebook uses machine learning models to deliver advertisements to its users.
It has occurred numerous times. When you open Facebook on your computer after looking at a product on your phone, you see an advertisement for the same product.
People have begun to believe that Facebook is listening to them through their phones due to the eerie accuracy of its ad targeting. However, Facebook has repeatedly stated that it does not listen to conversations via phone microphones.
To determine how this could have occurred, we consulted a number of sources who are familiar with Facebook’s advertising technology. There are a few options here. The inquiry, “Why am I seeing this ad?” tool is a question that has been around for a decade and comes up when someone is looking for clarity. Since then, the company has updated the platform for its users to make it more engaging and easier to understand and use.
The company also said that the new tool will now show users new examples and examples that show how Facebook’s machine-learning models connect different topics to show users relevant ads.
When you run ads on Facebook, ads will eventually be rejected for a variety of reasons. It is not the end of the world, but for those of us who truly want to do the right thing, it can sometimes be confusing.
If you’ve ever had an advertisement rejected with no clear explanation, you know how challenging it can be to pinpoint the flaw in your advertisement.