This report, which collects interpretations from prominent marketers, provides trustworthy insights into Pakistan’s expanding influencer industry. Any Pakistani Instagram user’s explore page is flooded with thousands of influencers posting bits of their lives, endorsing products, and even providing diverse advice to followers. Walee, Pakistan’s largest influencer marketing platform, has just released Pakistan’s first Influencer Industry Insights Report 2021-22. In the midst of all of this consumption, we rarely get a chance to learn everything that goes into this enormous influencer industry.
The Walee influencer industry report presents a 12-month summary of the top 10 performers across a variety of dimensions, including brands, industries, campaigns, influencers, and even genders, after analyzing more than 7 million data points. The report is a treat for those who want to learn more about Pakistan’s influencer marketing industry and its dynamics as well as for influencers.
The report is broken up into three categories: Industry Insights, Brand Lense, and Campaign & Creators, which list the top 10 performers across 14 distinct dimensions.
Information about the industry:
The Walee influencer industry report’s industry insight section provides a summary, definition, and ranking of industries that utilize Instagram influencers for marketing purposes. There are four distinct lists of the top ten in this section.
These include industries with the greatest number of influencer campaigns, industries with the most successful influencer campaigns, and campaigns with the highest proportion of men and women. Fashion, transportation, airline, and sports are the winners in each of these categories, respectively.
Analyzing the insights in each of these four top 10 lists demonstrates how influencer marketing has evolved over time to include a variety of sectors. When industries like transportation and telecom turn out to be much more successful than fashion and beauty in terms of campaign engagement, this fact only gets stronger.
Lens of the Walee Pak brand:
The influencers who build and run industries were the focus of Walee’s influencer industry report, which zoomed out from industries. It is, indeed, the brands and the influencer marketing campaigns they run.
In this section of the report, Walee has ranked brand campaigns in five categories. Female and male influencers with the highest number of brand campaigns, brand campaigns featuring only female influencers, brand campaigns featuring at least one male influencer, and brand campaigns with the highest number of video views are all examples of this.
Bagallery, Fariha Asghar, Waqas Ahmed, Always, Noir, and Snack Video were the winners in each of these categories.
It’s possible that Bagallery’s top spot on the list of content generators is because of its high volume of business, but it also demonstrates that Pakistan’s influencer industry is largely comprised of products with low involvement and reasonable prices.
When it comes to the list of brand campaigns featuring both male and female characters, there are no male-focused brands on Instagram. According to the Walee influencer industry report, only female influencers are used in 17% of major campaigns.
Campaigns and creators of the Walee Pak:
After covering both industries and the major brands behind them, Walee turned the report over to our very own creators, the key players in influencer marketing. The engagement rates of both brand campaigns and creators are the primary focus of this section of the Walee influencer industry report, which does not solely address creators.
Using engagement rates to rank brands, campaigns, and creators. Because it compares the average engagement rates (AER) of both creators and brands, this section of the report is by far the most interesting.
It turned out that Sapphire, a high-street clothing brand, was both the brand with the highest ER and the brand with the best ER for a campaign. The #sapphirebeautysquad campaign outperformed all other major campaigns by a significant margin, with an average engagement rate of around 60.5%.
Female and male creators have different engagement rates among influencers. Singer Annural Khalid has the highest ER of any female influencer, with 110.8%. However, with an ER of 178.3%, choreographer Bilal Hafeez is the male influencer with the highest ER.
Even though Annural Khalid and Bilal Hafeez have fewer followers than many creators further down the ER list, their average engagement rates are significantly higher than those of others. This demonstrates that content actually reigns supreme and that the number of followers should not always be the primary focus.
What Can I Learn from the Report, Walee Pak?
Although it may initially appear to be a report containing data covering a year’s worth of influencer industry activity, those who actually read the report will discover that it has a lot to offer. Walee has provided an adequate explanation for each of the 14 industry insights in the report, as well as the opinion of the contributing marketer regarding the data they have presented.
In addition to providing explanations, the Walee Pak contains important takeaways for business owners and marketers looking to enhance their influencer campaigns. These takeaways have the potential to really boost engagement and assist you in reaching a larger segment of your intended market. Therefore, what are you awaiting? Visit Walee.pk to obtain a complimentary copy of their influencer industry report.